About NRDA Tourism
The primary purpose of NRDA Tourism is to promote and market the region to international and domestic markets and increase visitor spend to the regional economy.
The NRDA (Nelson Regional Development Agency) was established by the Nelson City Council on 1 July 2016. This new Agency was formed from the merger of Nelson Regional Economic Development Agency and Nelson Tasman Tourism. The new agency is a Council Controlled Organisation and is 100% owned company with Nelson City Council as the sole shareholder.
Nelson City Council and Tasman District Council are joint funders of NRDA and have a formal agreement of expectations.
The key objective of NRDA is to provide effective facilitation of regional development by ‘making a measurable difference” to areas it gets involved in. The new board expects to have a tighter focus on key sectors – particularly tourism, education and research, food and innovation – with initial emphasis on developing a unique and enduring regional identity.
NRDA Tourism refers to the tourism-specific team operating within the larger organisation, which includes the management of Nelson i-SITE.
'Regional' boundaries include Nelson city, Richmond, Motueka, Golden Bay, St Arnaud, Murchison as well as the Nelson Lakes, Abel Tasman and Kahurangi.
NRDA is located in the Millers Acre Centre – Taha o te Awa, Level 1, 39 Halifax, Nelson.