Trade Support

Nelson Tasman Tourism undertakes several marketing activities throughout the year which are available for tourism businesses within the region to become involved in.

International Marketing Group (IMG)

Nelson Tasman Tourism has established an International Marketing Group of around 20 members, which has the objective of stimulating additional demand for the Nelson Tasman region and the members, in offshore markets by working with the international travel trade. Among the criteria for joining the group is that operators are internationally wholesale ready (i.e. prepared to pay at least 20% commission for bookings through the traditional international travel distribution channels) and there is an annual membership fee.  Members are offered exclusive benefits such as exhibiting at trade exhibitions, participating in trade famil visits, and accompanying the International Marketing Manager on trade sales missions. For more information contact the International Marketing Manager.

Convention & Domestic Marketing Group (CDMG)

The Convention & Domestic Marketing Group (CDMG) is a cooperative of businesses who work to grow the business tourism sector in the Nelson Tasman region. The Convention & Incentive Marketing Manager oversees a year-round marketing programme and acts as a sales rep for the region and members in this highly specialised sector of tourism. The focus is mainly on shoulder and off-season activity. Visit Nelson Convention website or for more information on membership contact the Convention & Incentive Marketing Manager.

Trade familiarisations

Nelson Tasman Tourism hosts wholesale and occasional retail travel trade industry personnel who are here to familiarise themselves with the region. Visits comprise a mix of our invitees, and those who have chosen to visit themselves. In all cases the objective is to educate and inform the trade about products and services within the region, and to introduce suppliers here to potential sources of business.

Again there is no cost involved, but suppliers in Nelson Tasman provide services free of charge or at heavily discounted industry rates.

Please contact us if you are interested in finding out more about this programme.