NRDA Marketing Team

In July 2016, Nelson Tasman Tourism (NTT) merged with the Nelson Regional Economic Development Agency to form an umbrella organisation called Nelson Regional Development Agency (NRDA).

Our aim is to add value to businesses and provide support and advice about Nelson Tasman to:

  • major stakeholders in the region
  • potential new tourism business enterprises
  • travel industry agents
  • business event organisers
  • industry media

To access more information about what the NRDA marketing team does, please view the 'Strategy & Plans' and 'Business & Marketing' sections of the website.

MARK RAWSON - Chief Executive

MARK RAWSON - Chief Executive

Originally from regional Otago and South Canterbury, Mark holds qualifications in business and economic development.  Mark brings a relatively unique blend of public and private sector experience from a diverse background in senior executive positions, in both the public and private sectors at a ‘hands on’ operational, senior management and governance level.  

This comes from his previous roles in local and regional economic development, regional destination marketing and management, local government economic and regulatory service delivery, events and venues management and marketing, inner city revitalisation and four years in Private Equity. Prior to the Destination Rotorua role Mark has held the positions of Group Manager Economic & Regulatory Services at Rotorua Lakes Council and prior to that was GM of a Rotorua based Private Equity company involved in a wide range of investments both in NZ and China with a predominant focus in the sectors of Wood processing, Manufacturing, Property Development and China market F&B exporting.

Outside of work Mark’s interest span from cycling, golf, cricket, rugby to pretty much any sport while also maintaining an interest in NZ business and investment markets. Mark is married and has a 20-year-old stepdaughter to help keep him on his toes.

Contact Mark at or phone: 03 923 2051

GISELA PURCELL - International Marketing Manager

GISELA PURCELL - International Marketing Manager

Gisela grew up in Nelson but has spent enough time living in other places around the world to appreciate what makes this region unique.  She has an MA in International Development and a wide range of work experiences including running her own business teaching languages to children in New Zealand and Australia, marketing local education opportunities to international students, and promoting the region’s wines.  Gisela believes that the synergy created by working collaboratively harnesses more energy to achieve maximum results.

Outside of work, Gisela enjoys playing in a variety of music groups from percussion bands to classical orchestra.  She loves getting into the great outdoors either on foot, by bike or in her kayak.  She is also passionate about her volunteer roles with the Trade Aid Shop and Fair Trade movement.

Contact Gisela at or phone: 03 545 6853.


TRACEE NEILSON - International Media Liasion

TRACEE NEILSON - International Media Liasion

Tracee grew up in Nelson and is proud to call Nelson home.  After completing a BCom DipCom in Marketing at Otago, Tracee went on to work for Shell Oil company both in NZ and Australia, managing retail fuel marketing.  Returning home to Nelson in 2004, Tracee has enjoyed a part-time role planning itineraries, hosting visiting media and supporting the International Marketing Manager with trade relations at NRDA Tourism (formerly NTT) for almost eight years.  Tracee has immensely enjoyed the sector switch to promoting a beautiful region’s attributes.

In her spare time, Tracee makes full use of our national parks and all the other great outdoors activities the region offers, particularly running and mountain biking with her two children.

Contact Tracee at or phone: 03 539 0820.

JESSIE CREEDMORE - Domestic Consumer and Events Marketing Manager

JESSIE CREEDMORE - Domestic Consumer and Events Marketing Manager

Jessie joined the NRDA in September 2016, bringing 20 years’ experience in business development, event marketing, publishing, website development, writing, creative services and digital media.  She has also bought and sold a marketing and website development company.

Previously, Jessie's predominantly worked with the private sector across a range of industries, from product development, branding and distribution of import sporting goods, property developments, wine marketing, commercial bus manufacture and marketing, and digital content marketing training services.

Jessie is a strong advocate for Nelson. She’s lived in several beautiful parts of New Zealand and visited amazing places around the world, but now calls Nelson her forever home. It makes sense that Jessie chose to work in an organisation tasked with the enhancement of the vitality of the region, given her love for the region.

Contact Jessie on or phone: 03 545 6858.


DEBBIE ARMATAGE - Web, Image Library and Visitor Guide Coordinator

DEBBIE ARMATAGE - Web, Image Library and Visitor Guide Coordinator

Born and bred in Auckland, originally Debbie trained in journalism then retrained in marketing some years later after traveling extensively. A decade of marketing mainly in the domestic meat industry was followed by a move to Christchurch and a change of sectors to hospitality, food & beverage, and tourism.

The opportunity to manage a new luxury lodge in Tasman first lured Debbie and her husband to this region in 1999. They returned to Christchurch four years later but the family moved back to Nelson in 2013, missing the light, colours and charm of the region.

In her spare time, Debbie places emphasis on books, dogs and family. Sometimes in that order.

Contact Debbie at